Focus Areas
Our key areas were defined through a thorough demographic and psychographic analysis.
At the same time, we remain open to additional topics. If you have a fascinating and innovative idea, don’t hesitate to contact us.
Sustainability
In Schleswig-Holstein, and especially in the district of Herzogtum Lauenburg, sustainability is a central focus.
Our goal is to encourage the next generation of entrepreneurs to face the major challenges of our time and develop innovative solutions. Dazu initiieren und fördern wir effektive Kooperationen zwischen Industrie, Start-ups und Hochschulen, um nachhaltige Lösungen zu erarbeiten.
Mit einem neuartigen Innovations- und Wissenschaftspark in Geesthacht (IWP) soll unsere Region einen ersten – zeitgleich aber einen großen – Schritt Richtung Zukunft machen. Der IWP-Fokus liegt auf erneuerbaren Energien und grünem Wasserstoff.
Do you have a forward-looking business idea that contributes to preserving our living environments?
Does your sustainable innovation combine ecological values with economic viability?
New Materials
The future trend of New Materials encompasses the development and use of innovative materials with enhanced properties for a wide range of applications.
This field builds particularly on advances in nanotechnology, biotechnology, and materials science, where new types of materials are being developed — such as:
Lightweight materials with high strength for mobility applications that reduce weight and emissions,
Smart materials with adaptive properties, e.g. self-healing or temperature-regulating,
Bio-based and biodegradable materials from renewable resources as alternatives to plastics, and
New energy storage materials for more efficient batteries and the energy transition.
New materials are key technologies and innovations for many industries — including automotive, aerospace, and construction. They enable innovative products, processes, and business models that create competitive advantages.
The megatrend of New Materials is a central driver of innovation, leading to greater efficiency, sustainability benefits, and new areas of application across multiple sectors.
Applied AI and Digitalization
Applied Artificial Intelligence and Digitalization are at the heart of technological progress — transforming the way we work, live, and connect. We support innovators who harness the power of intelligent systems, data-driven solutions, and digital transformation to create meaningful impact across industries and society.
Our mission is to empower pioneers who translate research into real-world applications, bridging the gap between visionary ideas and market-ready solutions. Whether you are developing advanced algorithms, digital platforms, or AI-driven technologies, we provide the expertise, infrastructure, and network to accelerate your progress.
Innovation knows no limits. Even beyond our key areas of focus — Sustainability, Technology Transfer, and Applied AI — we remain open to bold, groundbreaking ideas. If you are shaping the digital future and redefining what’s possible, we are here to support your journey from concept to lasting impact.
Other Innovative Ideas
AI and digitalization are changing our world. We want to not only apply and utilize these changes, but also actively support and shape them. Established companies are increasingly under pressure to digitally enhance their product and service offerings in order to offer customers added value and to digitize their internal processes in order to remain competitive. Small and medium-sized enterprises (SMEs) in particular are facing a major challenge. Compared to large companies, they have fewer resources for innovation projects. One promising approach is to collaborate with start-ups to jointly develop innovative solutions.
If you have a promising idea in the field of AI or digitalization and are looking for experts and resources to help you move it forward, working with us could be a great opportunity to bring your vision to life. We look forward to hearing from you.
Udo Schlünsen
Board Member of Kreissparkasse Herzogtum Lauenburg
Udo Schlünsen
Board Member of Kreissparkasse Herzogtum Lauenburg
Michaela Bierschwall
Managing Director of Wirtschaftsförderungsgesellschaft Herzogtum Lauenburg
Michaela Bierschwall
Managing Director of Wirtschaftsförderungsgesellschaft Herzogtum Lauenburg
Dr. Marouane Sayih
Managing Director of Geesthachter Innovations- und Technologiezentrum.
Dr. Marouane Sayih
Managing Director of Geesthachter Innovations- und Technologiezentrum.
New Materials
The future trend of New Materials encompasses the development and use of innovative materials with enhanced properties for diverse applications. This field is driven primarily by advances in nanotechnology, biotechnology, and materials science.
Applied AI and digitalization
Our focus areas include sustainability, technology transfer, and applied AI and digitalization. Yet, your innovation potential is limitless we also support forward-looking entrepreneurial approaches that reach beyond these main topics.
Other Innovative Ideas
We also welcome visionary ideas beyond our focus areas. Whether your project strengthens communities, enhances life quality, or drives impactful innovation, we’re eager to explore it and unlock its full potential together.
